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Perfecting the Pitch: How Focus and Coaching Drove Best Dam Tape Forward

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                 Logan Cuvo founder of Best Dam Tape

Hey, I’m Logan Cuvo, founder of Best Dam Tape. We’re in the business of making the stretchiest, stickiest, and most durable hockey tape out there. Trusted by teams like the Anaheim Ducks, Ohio State, and Princeton, our mission is to give hockey players gear that performs when it matters most—and we’re proud to innovate with eco-friendly options like beeswax puck wax.

When I started Best Dam Tape, I knew we had something special. The product was solid, the passion was there, but running a business requires more than just a great idea. That’s where the LaunchLab stepped in, offering not only pitch refinement but also invaluable business coaching that transformed how we operate.


How LaunchLab Helped Us Grow

The LaunchLab was a total game-changer for Best Dam Tape. First, they helped us nail our pitch. I’ve always believed in our product, but the LaunchLab taught me how to tell that story in a way that grabs attention and gets results. They showed me how to cut through the fluff and focus on what matters most to potential partners and customers: a better product that solves real problems for hockey players.

On top of that, their business coaching was next level. From refining our go-to-market strategy to identifying key areas for growth, the LaunchLab helped me take a step back and look at the bigger picture. They challenged me to think critically about scaling, operations, and how we could build a brand that stands the test of time.


How We Applied These Skills

Thanks to the LaunchLab’s support, we’ve been able to make huge strides. Their pitch refinement helped us secure deals with key partners, including pro teams that now swear by Best Dam Tape. Their business coaching gave me the confidence and clarity to make strategic decisions—like targeting specific demographics, streamlining operations, and setting achievable growth goals.

One of the most impactful moments? Using what I learned from the LaunchLab, I walked into a big pitch competition and delivered a pitch that was polished, focused, and full of energy. That meeting turned into an investment for our company.


The Lesson: Great Products Need Great Strategy

If there’s one thing I’ve learned, it’s that having a great product isn’t enough. You need a clear vision, a strategy to execute it, and the ability to communicate your value effectively. The coaching and pitch refinement from the LaunchLab taught me how to do all of that—and more. For any entrepreneur starting out, I’d say this: seek out guidance, focus on the essentials, and don’t be afraid to ask for help. It’ll save you time and get you where you want to go faster.


Call to Action
If you’re a hockey player, coach, or team looking to elevate your game, check out Best Dam Tape at  www.bestdamtape.com or follow us on @bestdamtape.

To fellow entrepreneurs, if you’re struggling with your pitch or your strategy, feel free to reach out—I’d love to share what I’ve learned. My email is  logan@bestdamtape.com

Here’s to building something great, one step at a time!